#Cinnamoroll plush series#

▼ Kogyaru had a custom of attaching multiple straps to their phone, sometimes so many that the cluster of decorations was bigger than the handset itself. But since no true kogyaru would be caught dead with a non-customized phone, you also get a sheet of stickers, like the ones ‘90s girls used to fancy up their phones, as well as a strap.

#Cinnamoroll plush series#

Speaking of flip phones, or garakei, as they’re now called in Japanese, Sanrio also has a series of six flip phone-shaped photo holders. Cinnamoroll, the only dude in the group, is dressed in slacks but still has a bit of ‘90s flair with what appears to be a wallet chain. Of course, they all have a flip phone, with an antenna to keep in touch with their friends. Kitty, My Melody, and Kuromi all sport the short skirts and, more importantly, the voluminously baggy loose socks, which became a symbol of the era among schoolgirls. Starting things off is a collection of strap plushies, though technically Sanrio calls them “mascot holders,” possibly to avoid confusing them with another type of strap we’ll get to in a second. The years it’s been dormant mean it’s a fresh-feeling aesthetic for today’s teens, and between that and finely matured nostalgia among the now-grown-up original-generation kogyaru, Sanrio has decided the time is right for its Tokimeki Heisei Kogyaru Design Series. Kogyaru culture went into a period of decline not long after the turn of the millennium, but the look is currently going through a revival in popularity in Japan. ▼ A kogyaru, equipped with several must-have items for the kogyaru lifestyle When these trends trickled down to high schoolers, they became known as kogyaru, with the “ko” part coming from either koukousei (high school student) or ko (child/girl), depending on who exactly you ask. “Kogyaru” is an evolution of “gyaru,” which itself comes from the English “gal.” Gyaru were a pop culture phenomenon starting in the mid-1990s when flashy fashions and more assertive, outgoing personalities were in vogue among young women in Japan.

So for her latest project the Sanrio star is heading back to the ‘90s with a new line of merchandise celebrating kogyaru schoolgirl culture.įirst, a quick linguistics/history review.

Hello Kitty was a success right from her debut in 1975, and during her decades of unwavering popularity she’s seen fashion trends come and go…and also come back again. Loose socks, sticker pictures, and more ‘90s must-haves featured in throwback series that co-stars My Melody and Kuromi